AthletesBeyond the Numbers
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ATHLOS

Recap: Beyond the Numbers

The ATHLOS crown trophy on display tracksideSprinters crouched in their starting blocks, seen from aboveMotion-blurred athlete with flying hair at ATHLOS London 2026Long jumper landing in the sand pitHurdler settling into the blocks behind a row of ATHLOS London hurdles

Year 1

We changed the game
& shifted the narrative

On September 26th ATHLOS NYC established a game-changing premium brand that has redefined what Professional Women’s Racing looks like today.

We pioneered a new platform that honors and elevates incredible women athletes, amplifying the visibility of their excellence and launching a platform to amplify their stories.

ATTENDEES
SHOWED UP AND
SHOWED OUT

Sprinters racing down the blue track at ATHLOS NYC 2024

5.6M

An athlete seen from behind, one finger raised and a crown on her head

IMPRESSIONS

Sprinters racing towards the finish under the ATHLOS stadium lights

Total Athlos Owned Content Social Impressions on X/Twitter, Instagram, and YouTube.

Sprinters racing down the track at ATHLOS NYC, motion-blurred in black and white

TOTAL IMPACT

13.3M

Total Earned Media Social Impressions on X/Twitter, Instagram, and YouTube.

...and we made some buzz. 
Might be safe to say.

We ran NYC

Press clipping: “Athlos Is Not a Race. It’s an Anthem”Vogue: “Vogue Goes to Athlos — A First-of-Its-Kind Track Event in NYC”Forbes: “How Alexis Ohanian Changed The Landscape Of Women’s Sports With Athlos”

Year 2

Go big or, go home

In 2025, Athlos raised the bar. We  expanded the to the field adding long jump to our lineup, and brought in athletes to be owners and advisors.

To top it off we held our qualifying jumps for everyone to see, turning the heart of New York into a stage for the world’s best women athletes.

A long jumper sprints down a runway through packed Times Square crowds

WE
WENT
BIG

We gained some new fans.

4.5M

GLOBAL
VIEWERS

Black-and-white shot of an athlete's legs and spikes crossing the infield grass

NEXT YEAR
WAS NO
EXCEPTION

Go big again.

Year 3

Our first ever
International meet

In 2026 we jumped across the pond to London for our first ever International meet. The vibes were high and the stakes even higher.

Close-up of an athlete's eye behind wraparound sunglasses, the track reflected in the lens

ALL
EYES
ONATHLOS

GLOBAL VIEWERS

Up from 3.77 in 2025

SOCIAL MEDIA
IMPRESSIONS

Up 86% YoY from ATHLOS 2025

4.58M

That’s the equivalent
of nearly 7 years of
sold-out nights at
Madison Square Garden.

SOCIAL VIDEO VIEWS

Digital partners includingCSN, BBC, ION, FloTrack, and Versantbrought in millions of views to ATHLOS

More eyes on track & field

Close-up of an athlete's eyes

Our athletes deserve all of the spotlight, so ATHLOS went far and wide. We broadcast our event on ION, the BBC, Eurovision and many other worldwide channels to bring ATHLOS to all — not hide the energy behind a paywall.

WHAT’S NEXT?

Keep up and find out.